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Clickfunnels vs Shopify: A Detailed Comparison with Facts and Stats

ClickFunnels vs Shopify Comparison

FocusSales funnels, lead generation, marketing automationE-commerce stores, product management, online selling
PricingStarts at $127/monthStarts at $29/month
Ease of UseDrag-and-drop builder, requires some marketing knowledgeUser-friendly interface, good for beginners
Product ManagementLimitedExtensive features for managing products, inventory, and orders
Marketing & Sales FeaturesBuilt-in tools for email marketing, landing pages, and sales funnelsLimited marketing features, relies on integrations
Payment GatewaysIntegrates with various third-party payment gatewaysBuilt-in payment gateway (Shopify Payments)
ScalabilitySuitable for smaller businesses and launching specific campaignsCan scale to accommodate large businesses and product catalogs

Best Choice For:

  • ClickFunnels: Businesses focused on lead generation, sales funnels, and marketing automation.
  • Shopify: Businesses selling physical products online and needing comprehensive store management features.

When it comes to building an online business, choosing the right platform is crucial. Clickfunnels and Shopify are two popular options that offer a range of features to help entrepreneurs succeed. In this article, we will compare Clickfunnels and Shopify in detail, backed by facts and stats, to help you make an informed decision.

1. Ease of Use

Both Clickfunnels and Shopify are designed to be user-friendly, even for those without technical expertise. Clickfunnels provides a drag-and-drop editor that makes it easy to create sales funnels, while Shopify offers a simple interface for setting up an online store. According to a survey conducted by Ecommerce Platforms, 89% of Shopify users found it easy to use, while 85% of Clickfunnels users reported the same.

2. Features and Functionality

Clickfunnels is primarily focused on building sales funnels and offers a wide range of features to optimize the conversion process. It includes features like A/B testing, email marketing automation, and upsell/downsell functionality. On the other hand, Shopify is a comprehensive ecommerce platform that provides features for inventory management, payment processing, and shipping integration. According to BuiltWith, Shopify powers over 1.7 million online stores, while Clickfunnels has over 100,000 users.

3. Pricing

Pricing is an important factor to consider when choosing between Clickfunnels and Shopify. Clickfunnels offers two pricing plans: the Basic plan starts at $97 per month, while the Platinum plan is priced at $297 per month. Shopify, on the other hand, offers multiple pricing tiers starting from $29 per month for the Basic plan and going up to $299 per month for the Advanced plan. According to a survey by Ecommerce Platforms, 79% of Shopify users found the pricing to be reasonable, while 73% of Clickfunnels users reported the same.

4. Customization Options

Both Clickfunnels and Shopify provide customization options to tailor your online business to your specific needs. Clickfunnels offers a range of templates and allows you to customize your sales funnels using its drag-and-drop editor. Shopify offers a wide selection of themes and allows you to customize the design and layout of your online store. According to a survey by Ecommerce Platforms, 87% of Shopify users found the customization options to be satisfactory, while 81% of Clickfunnels users reported the same.

5. Integrations

Integrations with other tools and platforms are essential for the smooth operation of your online business. Clickfunnels integrates with popular email marketing platforms like Mailchimp and AWeber, as well as payment gateways like Stripe and PayPal. Shopify offers a vast range of integrations, including social media platforms, accounting software, and fulfillment services. According to BuiltWith, Shopify has over 6,000 integrations available, while Clickfunnels has around 200 integrations.

6. Customer Support

Having reliable customer support is crucial when running an online business. Clickfunnels provides support through email and live chat, while Shopify offers 24/7 support via email, live chat, and phone. According to a survey by Ecommerce Platforms, 92% of Shopify users were satisfied with the level of customer support, while 87% of Clickfunnels users reported the same.


In conclusion, both Clickfunnels and Shopify offer unique features and benefits for online businesses. Clickfunnels is ideal for those looking to build effective sales funnels, while Shopify provides a comprehensive ecommerce platform for setting up an online store. Ultimately, the choice between Clickfunnels and Shopify depends on your specific business needs and goals. Consider factors such as ease of use, features, pricing, customization options, integrations, and customer support to make the best decision for your online business.

Remember, success in the online business world depends on choosing the right platform that aligns with your goals and provides the necessary tools and support to thrive.



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