What does not happen on the page happens off the page and that should be the simplest way to give an idea about off page SEO. All the techniques you employ anywhere but your website, to get your page ranked higher in SERP. This is about growing popularity and authority of your website through gathering backlinks. It includes working on generating black links, sharing your blog on different platforms to enhance the exposure and reach of your content and many other strategies I am going to be discussing in this blog post-step-by-step.
To understand what Off-Page SEO is, you must understand the goals of off-page SEO, which are not different from On Page SEO but are achieved through different routes. To increase SERP you must increase the domain authority and page authority and generate as many valuable backlinks as possible. However, it is not as simple as it sounds. Let’s get into details.
Domain authority is the measure of how strong and reliable your domain is and is a major ranking factor for most search engines. The score of domain authority ranges from 0 to 100 and higher the score the better your domain is doing. This score depends on three factors which are the age of your domain, popularity, and size of your website.
Just like domain authority is a measure of the strength of your domain or the entire website, the page authority is indicative of the strength of a particular page. Higher the page authority better chances of your page getting ranked.
It is a metric that measures the level of trust you can put in a website depending upon the quality of its content.
It is the number of links pointing towards your website. If a website has numerous links directing towards it, irrelevant to the quality of links, this metric is known as citation flow will contribute towards the ranking of your website.
Both trust flow and citation flow interact and form a combined measure to contribute towards the ranking of your website. On the basis of the ratio of these two measures Google decides on the ranking of your website. If your trust flow score is twice your citation score it will be 1:2 and mean you need to work on creating more exposure for your content. On the other hand, a trust flow score half of the citation flow score may indicate you need to improve the quality of your content. According to On Crawl, the best ratio is 1.
The back-links will float your boat of domain and page authority. The number and quality of backlinks you have the biggest off-page SEO factor. There are two things you can do about building backlinks.
You can look for options in the niche to guest post and collaborate with other bloggers. This will help you get good backlinks.
Another thing you can do to get backlinks from other websites is to invest time in info-graphics related to your niche and invite other websites quoting the same stats to use your info-graphic in exchange of a backlink. For this purpose, the infographic should be of extremely good quality and aesthetically pleasing that it appeals to the eyes.
Creating content for websites or blogs who share an audience with you but are not your competitors could be a great idea. For example, a company that makes formal ladies shoe can guest blog on an online fashion magazine or designer dress web store. It will give you exposure and backlinks but makes sure your content is of great value and high quality as you are representing yourself at someone else’s platform. You are representing your brand to an audience who is perhaps hearing about you for the first time. Try to make the best impression to make the most out of this opportunity. Plus if your post did well your host is more likely to invite you for another guest post, which will mean another opportunity to appeal to their audience.
Building Social Media Presence
Having a social media presence is very vital, as it not only creates brand awareness, it also gives the opportunity to provide more exposure to your individual blog posts and derive more traffic to your website. You can push your blog posts as much as you want and that too for free. Most social media platforms also provide options for paid advertisement and some social media platforms can also give you backlinks, helping you build domain authority.
On all social media platforms, it is important to post regularly and interact with your followers and community. Interacting with your community is also important because once you get yourself known, other bloggers are more likely to visit your website and provide backlinks to your website. It also offers interesting opportunities for collaborations which again leads to getting more backlinks. While you are working on your social media platforms try to work on all major social media platforms available and create different content for each platform. Twitter and Instagram have different recommended image dimensions and the same goes for Facebook and Pinterest. You should also try to use different platforms for different purposes. For example, Twitter is great for engaging with your audience and Facebook offers awesome ways to promote your products and Instagram is good for influence marketing.