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Ecwid vs Shopify: A Comparison of E-commerce Platforms

In today’s digital age, having an online presence is crucial for businesses of all sizes. Whether you’re a small business owner or an established retailer, choosing the right e-commerce platform is essential for success. Two popular options in the market are Ecwid and Shopify. In this article, we will compare these two platforms and help you make an informed decision about which one is best suited for your business.

Ecwid vs Shopify Comparison

FocusAdding e-commerce to existing websites or blogsBuilding and managing dedicated online stores
PricingFree plan with limited features, paid plans start at $15/monthNo free plan, paid plans start at $29/month
Ease of UseEasy to integrate with existing websitesUser-friendly, but requires more setup for standalone stores
Product ManagementLimited features for managing complex products and variantsRobust features for managing products, variants, inventory, and orders
Marketing & Sales FeaturesLimited built-in features, relies on integrationsBuilt-in marketing tools and extensive app integrations
Payment GatewaysSupports various payment gateways with transaction feesSupports various payment gateways with lower transaction fees (using Shopify Payments)
ScalabilitySuitable for small businesses and adding e-commerce to existing platformsHighly scalable to accommodate large businesses and growing product catalogs

Best Choice For:

  • Ecwid: Businesses already with a website or blog who want to add e-commerce functionality easily and affordably.
  • Shopify: Businesses looking for a dedicated and comprehensive platform to build and manage their online store with extensive features and scalability.

Additional Notes:

  • Ecwid offers a free plan, while Shopify does not.
  • Shopify offers a wider range of built-in features and app integrations than Ecwid.
  • Ecwid is easier to integrate with existing websites, while Shopify offers more flexibility for standalone store design and customization.

Overview of Ecwid

Ecwid is a powerful and user-friendly e-commerce solution that allows you to create an online store and sell products on multiple channels. It offers a seamless integration with existing websites, social media platforms, and marketplaces. With Ecwid, you can easily manage your inventory, process payments, and track orders.

One of the key advantages of Ecwid is its simplicity and ease of use. It doesn’t require any coding knowledge, making it accessible to beginners. Additionally, Ecwid offers a free plan, which is great for small businesses with a limited budget.

Overview of Shopify

Shopify is one of the most popular e-commerce platforms in the market. It provides a comprehensive set of features and tools to help you build and manage your online store. With Shopify, you can customize your website, manage inventory, process payments, and track orders.

Unlike Ecwid, Shopify is a standalone platform, which means you don’t need an existing website to get started. It offers a wide range of themes and templates to choose from, allowing you to create a visually appealing and unique online store. Shopify also provides excellent customer support and a robust app store with various plugins and integrations.

Features and Flexibility

Both Ecwid and Shopify offer a wide range of features to help you run your online store efficiently. However, there are some differences in terms of flexibility and customization.

Ecwid excels in its ability to integrate seamlessly with existing websites. It offers a widget that can be embedded into any website or blog, allowing you to add a fully functional online store without changing your website’s design. This makes Ecwid a great choice if you already have an established website and want to add e-commerce functionality.

On the other hand, Shopify provides a more comprehensive and customizable platform. It offers a wide range of themes and templates, allowing you to create a visually appealing online store. Shopify also provides access to its underlying code, which means you can make advanced customizations if you have coding knowledge or hire a developer to do it for you.


When it comes to pricing, both Ecwid and Shopify offer various plans to suit different business needs.

Ecwid offers a free plan, which is a great option for small businesses or those just starting out. It allows you to sell up to 10 products and provides basic features. Ecwid also offers paid plans starting from $15 per month, which unlock additional features and allow you to sell unlimited products.

Shopify, on the other hand, does not offer a free plan. Its pricing starts from $29 per month for the Basic Shopify plan, which provides all the essential features. Shopify also offers higher-tier plans with additional features such as advanced reporting and abandoned cart recovery.


Choosing the right e-commerce platform is essential for the success of your online business. Both Ecwid and Shopify offer powerful features and tools to help you create and manage your online store. If you already have an existing website and want to add e-commerce functionality, Ecwid is a great choice. On the other hand, if you’re starting from scratch or looking for a more customizable platform, Shopify may be the better option.

Ultimately, the choice between Ecwid and Shopify depends on your specific business needs, budget, and level of customization required. It’s important to carefully evaluate the features, pricing, and flexibility of each platform before making a decision. Whichever platform you choose, investing in a reliable e-commerce solution will undoubtedly help you grow your online business and reach a wider audience.



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