There are plenty of approaches to select items for sale on the Amazon marketplace. In this post, I will discuss a five-step method that uses Amazon’s information on all items in its store, open to everyone irrespective of age and demographics.
Step 1: Browse a Category’s Best Sellers List
Identify highly fashionable goods with comparatively low competition. These are high-value sales goods, which have not been noticed by the top sellers.
For each category, Amazon discloses its top-selling goods through the “Best Sellers” lists and the Amazon Best Sellers Rank for each ASIN — Amazon Standard Identification Number.
Navigate into any category (such as Toys & Games or Furniture) or subcategory (such as Toys & Games > Arts & Crafts or Furniture > Rugs) to find a list of the 100 top-selling items on Best Sellers.
For each ASIN the Best Sellers lists are updated hourly based on the rank of Amazon Best Sellers. Scroll down to the Brand Data section to find the Best Sellers Rank for each company.
Amazon lists the Best Selling Rating for both the parent and subcategory categories (such as Toys & Games > Games > Board Games).
Step 2: Research Each Best Selling Product
Starting from number 1 on your category preference list of Best Sellers, open each product in a new browser window and click on the “Used and New” button to view all sellers. Look for the following information which indicates a strong opportunity to sell on Amazon when found together.
- Amazon does not itself sell on the listing.
- The small number of salespeople. It’s great in under 5. It’s fine in under 10.
- The small number of Amazon sellers Fulfillment. The highest is Zero. It’s perfect in under 5.
- Smaller fabricator. Keep away from the biggest manufacturers, unless you have a relation to purchasing from them. For example, Hasbro, Mattel, and Fisher-Price will likely be more difficult to sell in the Toys & Games category.
To remain organized with your product research, record the ASIN for products that have at least three of the above four thresholds in a table. Then you can build a shortlist of ASINs which might be good sellers.